Do I have to use all of the tools in the TOTAL360® platform?

Not at all. While the utilization of all tools within the TOTAL360® platform provides optimal results, each client’s needs are different. You can benefit from the selection of various combinations of tools to achieve the results you seek. Please contact your Think Patented representative to discuss what combination works best for you. Some general TOTAL360® answer…

What is Marketing Automation?

Techopedia offers a fairly concise definition: Marketing automation is the use of software and web-based services to execute, manage and automate marketing tasks and processes. It replaces manual and repetitive marketing processes (emails, social media, certain website actions) with purpose-built software and applications geared toward performance.

What are the benefits of marketing automation?

There are numerous benefits from applying marketing automation tools to your marketing tasks. The greatest benefit is time savings for your business. From the customer side, you can expect increased customer engagement and identification of sales opportunities through the generation of an increased number of qualified leads. Marketing automation tools can help you imorove customer response time, generate answers to customers questions without human contact, improve efficiencies, and differentiate your service.

What is Omnichannel Marketing?

Omnichannel marketing is often confused with multichannel marketing, merely considered a different term meaning the same thing. However, there is a significant difference. Multichannel refers to the use of different channels of communication (usually two or more) with the purpose of improving the effectiveness of the messaging. Omnichannel interrelates every communication channel holistically with the purpose of engaging customers, building stronger relationships and enhancing brand equity. Typically, omnichannel marketing delivers greater effectiveness.

What do I gain by using TOTAL360®?

TOTAL360® combines marketing technology that works together to connect you with your audience, where and when they want you to. It is an automated, omnichannel marketing solution that provides:

  • Seamless tracking
  • Better performance
  • Trackable results
  • Positive ROI for your investment

Is TOTAL360® effective for both B2B and B2C audiences?

Yes! Combinations of TOTAL360® tools can be connected to satisfy a broad range of sales and marketing challenges whether addressing B2B or B2C audiences. Please contact your Think Patented representative to discuss what combination works best for you.